The vision of Experience Sioux Falls is to have a firm belief that Sioux Falls has something special to offer; that our hospitality, mid-western charm, and general appreciation of community has the ability to inspire, motivate, and create a lasting impression on anyone who experiences it. Therefore, as an organization we aspire to share the community of Sioux Falls with the world.

Mission: Market Sioux Falls as a one-of-a-kind destination and provide an energized visitor experience to enhance economic impact.

Experience Sioux Falls Promise

To provide a unique value to the local community, economy, and greater Sioux Falls region as the one-stop-shop for all visitor industry stakeholders including: convention and event sales/planning, advocating for the visitor industry, marketing to all visitors, and champion collaborative partnerships.