Annual Visitor Industry Luncheon

Tuesday, May 5, 2026
11:30am - 1:30pm

Experience Sioux Falls will hold its annual Visitor Industry Luncheon, sponsored by First PREMIER Bank and PREMIER Bankcard, on Tuesday, May 5, 2026, at the Sioux Falls Convention Center.

Featured Speaker: Jesse Israel

Unleashing True Potential

Jesse is a 5X Audible worldwide bestseller, a global keynote speaker, and a social entrepreneur known for founding The Big Quiet movement. He has led some of the largest meditations on earth, including in sold-out arenas on tour with Oprah Winfrey and in international broadcasts with Deepak Chopra.

An expert in human performance and wellbeing, Jesse is a leadership coach to elite performers—from top CEOs and senior White House advisors to Academy and Grammy Award-Winning actors and musicians.

As a former record label and tech fund founder who signed multi-platinum bands and oversaw an industry-leading music tech investment fund, Jesse blends his entrepreneurial experience with his expertise in wellbeing. He is dedicated to helping millions cultivate calm, clarity, and resiliency in the face of life's demands.

Tickets will be available soon.

2026 Visitor Industry Awards

Experience Sioux Falls will also be giving out its 2026 Visitor Industry Awards during the luncheon. Individuals will be recognized in the following categories:

• Hospitality Awards
  • Attraction
  • Hotel
  • Restaurant
  • Retail
• Heart of the City Award

The nomination deadline is April 20 at 5pm.