The Visitor Beat

Welcome to The Visitor Beat, the monthly newsletter of Experience Sioux Falls. Stay up-to-date on what's going on locally in the travel industry, as well as what's trending nationally.

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U.S. Youth Soccer Midwest Presidents Cup

Sioux Falls can expect to see 5,000-6,000 people visit the city June 14-18 for U.S. Youth Soccer Midwest Presidents Cup. This soccer tournament will bring in over 180 teams across 13 states from the 13U-19U age groups to compete at Yankton Trail Park for a spot in the National Tournament in Wichita, KS.

The Midwest Presidents Cup is being hosted by Dakota Alliance Soccer Club, and they are still in need of volunteers to help ensure a smooth and successful event. Volunteer shifts include everything from event set-up, tear-down, parking, Downtown Block Party, concessions, and more.

Volunteer Opportunities

Sioux Falls Represented at Canada Mission

Experience Sioux Falls Sales Manager, Jackie Wentworth, is wrapping up her time in Canada along with a Travel South Dakota representative attending the Brand USA Canada Mission. As part of this trip, the two have traveled to Toronto, Montreal, and Calgary to meet with Canadian travel suppliers and sell them on the incredible places to see throughout South Dakota.

Established in 2009, Brand USA is the nation’s destination marketing organization which promotes the United States as a premier travel destination and communicates U.S. visa and entry policies.

Wrapped Vehicles in Target Markets

As part of a peak travel season campaign, Experience Sioux Falls is wrapping Uber/Lyft vehicles with campaign creative to run this summer. The wrapped vehicles will be driving around in Omaha, Minneapolis, and Kansas City. The drivers will be giving passengers a printed promotional piece that encourages them to scan a QR code to learn more about Sioux Falls, with the goal of them planning a trip to Sioux Falls.

This campaign also includes targeting several events to have the wrapped vehicles drive around the event location an hour before it starts. Some of the targeted events include concerts for Morgan Wallen and Chris Stapleton, baseball games for the Minnesota Twins and Kansas City Royals, College World Series, preseason football games for the Minnesota Vikings and Kansas City Chiefs, and more.

Meet the Team Series

In this monthly series you'll get to know a little about everyone that makes up the Experience Sioux Falls (ESF) team. This month, meet one of the newest members of the ESF team, Allyson Kasch!

Allyson Kasch
Director of Sales
Has worked for ESF for: 1 month
Hometown: Sioux Falls

  1. After 15 years of working in the arts and entertainment industry, what attracted you to make the jump for a career in the travel industry?
    My favorite parts of my job were getting to meet new people, helping my clients to create amazing experiences, and searching out events and figuring out how to make them work in unconventional ways. This opportunity is an incredible way to expound on that, and when combined with my love of Sioux Falls and how amazing the ESF team has always been to work with, it felt like the perfect move.
  2. What do you enjoy doing during your free time?
    I love to read, watch movies, go on walks/hang with my dog and drink all the coffee!
  3. What's your go-to spot in Sioux Falls for food and drinks?
    For food, you will never hear me turn down a Mexican restaurant. I love them all, and all for different reasons/dishes! For drinks, I am a fan of anywhere with an inviting patio to enjoy with friends.
  4. What are some of your favorite annual events in Sioux Falls?
    There are so many! I love That Sounds Decent!, Sidewalk Arts Festival, Tribute to Women, SME Women in Business, SDK’s Trick or Treating for Dogs, the Parade of Lights & Tree Lighting Ceremony. There are so many exciting things happening every day in our city, it’s hard to pick just a few!

Recent Sales Bookings

The ESF sales team recently booked three events that will be taking place this summer and next year all in Sioux Falls. Dakota Plains Legal Services will be holding its board meeting this month, KBR Inc. will be holding its Science and Space meeting in July, and the South Dakota / North Dakota Pipeline Safety Operators Training Conference will be held in April 2025.

New Merchandise at the Falls Park Visitor Information Center

The Falls Park Visitor Information Center recently received new merchandise that is now available for purchase. New apparel items include sweatshirts, sweatpants, t-shirts, hats, stickers, and more.

In case you missed the article in SiouxFalls.Business, Experience Sioux Falls had a fun illustrated map created that showcases various attractions around the city. These maps can also now be purchased at the Falls Park Visitor Information Center.

2024 Travel Trends: Millennials and Gen Z Leading the Way

USA Today featured a recent article that highlighted Americans’ 2024 travel habits and behavior, according to research and surveys. Some of the key findings include:

  • Americans take an average of 2.5 vacations per year, with millennials traveling the most at 3.4 vacations per year.
  • The average vacation in America costs over $1,700.
  • Americans are spending an average of three weeks planning a trip.
  • Over a third of survey respondents have their sights set on famous landmarks, such as Mount Rushmore, the Statue of Liberty, or the National Mall in D.C.
  • 78% of travelers prefer hotels over private rentals.
  • The primary travel research source is recommendations from friends or family, followed by online reviews.

Read Full Article

Another article from CNBC noted the anticipated surge in travel this summer from Gen Zs and millennials. According to a survey of 1,800 adults, 65% of Gen Zs and 72% of millennials said they plan on spending more money on leisure travel this year, vs. 54% of Gen Xs and 40% of baby boomers who said the same.

The survey also indicated that Gen Zs are spending money on travel even though they don’t have the savings to do so, including using debt to pay for trips.

Read Full Article

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